Create a Logo that reflects the client's identity and the product they sell. The client is an MMA fighter who has started his own cannabis company. He wanted the logo to incorporate elements of MMA without distracting from the design's purpose.  

This was a month-long process that began with research and concept development. Then executing the design. compiled images that the client enjoyed and discussed possible slogans and themes for the design.creating concepts with different elements in mind. getting feedback from the client, editing designs based on that feedback, and moving forward with one of the designs. The logo was finalized with the typography, and any details the client wanted to change were finalized.  

When creating this design, I wanted to focus on the MMA aspect. MMA is important to the client, so I created concepts featuring a 4oz MMA glove on a hand. I made sure to include the blue band in the design as a call to the client's first UFC fight, he made his UFC debut in the blue corner.