Personal Branding

Create a cohesive system that represents who I am as a designer. This is not only to help employers understand who they are hiring, but also to give them a chance to showcase their personal style. Each deliverable needed to be in a unique format while still allowing them to be seen as belonging to the same person.  

8-week personal branding development, which first focused on understanding who I am as a designer. Then, creating mood boards, thumbnailing, concepting, and developing the final execution of the designs. Finally, providing physical mockups to see how the design will hold up in a real space. This part of the development helps with fixing any issues with scaling, text, and color.  

 Due to my experience in freelancing, I already had a small part of the personal branding done. However, after realizing that this logo that I already had didn’t suit me as a person or a designer, I decided to start from scratch and create a new system. I first wanted my branding to be powerful and striking, something that feels sleek but also feel intricate and dramatic. My main inspiration was my name, so I wanted a gothic feel for my personal branding, which I achieved while keeping it sleek and powerful. Other inspiration also came from the ornate Gothic stained-glass arched windows found in old churches. I chose red, charcoal, and off-white to maintain the antique aesthetic. The main focus of the design is the V, which is accompanied by organic lines and diamonds.